Lionel Messi and Serena Williams launch the #1in11 campaign to the world
Today we launch the #1in11 campaign to the world, with our partners FC Barcelona Foundation, UNICEF and Reach out to Asia. Watch our film starring UNICEF Global Ambassadors Lionel Messi and Serena Williams and find out how you can take part, and help children fulfil their potential through sport and education.
You can show your support by donating at www.1in11.org
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